Ripple Effect
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The Ripple Effect

Ripple is built on the truth that even the smallest actions can have far reaching impacts.

Your small actions can have far reaching impacts. These are the real-time effects of Ripple milk being sold.

When you choose Ripple, you are creating positive impacts that ripple through our world. We call it the #rippleeffect and your impacts are pretty enormous... and growing.

These are the real-time effects of Ripple milk being sold.

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Ripple vs. Dairy Milk1
Carbon Saved
 lbs
Pounds less carbon used to produce Ripple milk2
Pounds less carbon used to produce Ripple milk2
Sugar Saved
 lbs
Pounds less sugar in Ripple milk3
Pounds less sugar in Ripple milk3
Ripple vs. Almond Milk4
Water Saved
 gal
Gallons less water used to produce Ripple milk2
Gallons less water used to produce Ripple milk2
Protein Added
 lbs
Pounds more protein in Ripple milk5
Pounds more protein in Ripple milk5

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1 Comparisons based on the same volume of all varieties of Ripple milk sold vs. the same volume of all varieties of dairy milk 2Comparisons based on the water used to get the same amount of protein from Ripple and almond milk. LifeCycle Assessment of Non-Dairy Milk, 2022 3 The weighted average of sugar across all varieties of milk is 13g in 1 cup vs. the weighted average of sugar across all varieties of Ripple milk is 7g in 1 cup. Milk sugar data from USDA National Nutrient Database for Standard Reference Legacy Release, April 2018. Milk consumption data from USDA 4 Comparisons based on the same volume of all varieties of Ripple milk sold vs. the same volume of almond milk 5 1 cup of almond milk contains 1g protein v. 1 cup Ripple milk contains 8g protein. Almond milk data from USDA National Nutrient Database for Standard Reference Legacy Release, April 2018

This Pea-Based Milk Is Healthier Than Almond Milk

by Adele Peters

Originally published on: www.fastcoexist.com

From one of the founders of Method comes Ripple, a nondairy milk that won’t quite fool you into thinking it comes from cows—but is far better for the planet than the milk that does.

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After building Method, the sustainable soap brand, into a $100 million-plus business, cofounder Adam Lowry probably could have retired. Instead, he tackled a new problem: the unsustainability of milk.

Dairy has a massive carbon footprint, and a single gallon of milk takes 1,000 gallons of water to produce. Plant-based alternatives, from almond milk to coconut milk, are gaining in popularity, but they have issues of their own. So his new company Ripple is using another unusual ingredient—peas—instead.

“It’s a lot more like dairy milk than any other dairy-alternative milk on the market,” says Lowry.

It’s creamy, sweet, and—don’t worry—tastes nothing like peas. It’s also healthier than some alternatives. While almond milk—which Mother Jones once describedas a “jug of filtered water clouded by a handful of ground almonds”—has only a gram of protein, the new pea-based milk has eight grams, the same amount as milk from cows. Ripple’s milk also has more potassium and vitamin D. Compared to dairy milk, it has a third of the saturated fat and 50{4e45eca1ec2465fa04f735cab4691e8d8aeea1b6dc2efa88a49d5194c171d81c} more calcium.

Making milk from peas also has a substantially smaller carbon and water footprint. While almonds are grown in California’s drought-stricken Central Valley, with heavy doses of both irrigation and fertilizer, peas are mostly grown in the upper Midwest without the need for much of either. Ripple has calculated that its milk takes 96{4e45eca1ec2465fa04f735cab4691e8d8aeea1b6dc2efa88a49d5194c171d81c} less water to make than almond milk, 99{4e45eca1ec2465fa04f735cab4691e8d8aeea1b6dc2efa88a49d5194c171d81c} less than dairy milk, and 76{4e45eca1ec2465fa04f735cab4691e8d8aeea1b6dc2efa88a49d5194c171d81c} less than soy milk. The carbon footprint is 93{4e45eca1ec2465fa04f735cab4691e8d8aeea1b6dc2efa88a49d5194c171d81c} smaller than dairy.

It took a year to turn peas into something delicious. “The primary challenge is one of flavor,” Lowry says. “If you just make pea milk the way that you make almond milk, with regular yellow peas, you can get a very high protein beverage, but it frankly tastes terrible. That’s because if you put a lot of peas in the milk, it’s going to taste like peas.”

The startup company developed a technology, now in the process of patenting, that can “separate the good stuff from the peas from all of the stuff that kind of gives it that off-flavor and color,” he says. The resulting milk still has all of the protein, but the pea taste is gone. Ripple will be available at Whole Foods starting May 2, and then will expand from there. It will retail for $4.99 for a 48 ounce bottle.

For Lowry, who spent 16 years building Method into the largest green cleaning company in the world, it was time for a different challenge. “I want to create as much good through business as I can in my career,” he says. “And there comes a point at which in order to do that it makes sense to build another thing that creates social and environmental benefit, in addition to the thing that you’ve created. That was really the motivation behind it.”