Ripple Effect
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The Ripple Effect

Ripple is built on the truth that even the smallest actions can have far reaching impacts.

Your small actions can have far reaching impacts. These are the real-time effects of Ripple milk being sold.

When you choose Ripple, you are creating positive impacts that ripple through our world. We call it the #rippleeffect and your impacts are pretty enormous... and growing.

These are the real-time effects of Ripple milk being sold.

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Ripple vs. Dairy Milk1
Carbon Saved
 lbs
Pounds less carbon used to produce Ripple milk2
Pounds less carbon used to produce Ripple milk2
Sugar Saved
 lbs
Pounds less sugar in Ripple milk3
Pounds less sugar in Ripple milk3
Ripple vs. Almond Milk4
Water Saved
 gal
Gallons less water used to produce Ripple milk2
Gallons less water used to produce Ripple milk2
Protein Added
 lbs
Pounds more protein in Ripple milk5
Pounds more protein in Ripple milk5
PET Bottles vs. Virgin Plastic
Plastic Saved
 lbs
Pounds of virgin plastic saved by using 100% PCR bottles
Pounds of virgin plastic saved by using 100% PCR bottles

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1 Comparisons based on the same volume of all varieties of Ripple milk sold vs. the same volume of all varieties of dairy milk 2 LifeCycle Assessment of Non-Dairy Milk, 2017 3 The weighted average of sugar across all varieties of milk is 13g in 1 cup vs. the weighted average of sugar across all varieties of Ripple milk is 7g in 1 cup. Milk sugar data from USDA National Nutrient Database for Standard Reference Legacy Release, April 2018. Milk consumption data from USDA 4 Comparisons based on the same volume of all varieties of Ripple milk sold vs. the same volume of almond milk 5 1 cup of almond milk contains 1g protein v. 1 cup Ripple milk contains 8g protein. Almond milk data from USDA National Nutrient Database for Standard Reference Legacy Release, April 2018

How to Solve Billion-Dollar Problems, According to Method/Ripple Foods Co-Founder Adam Lowry

by Ray Latif

Originally published on: www.tasteradio.com

As a co-founder of Method, Adam Lowry helped marry ultra-stylish packaging and environmentally friendly cleaning products to create one of the world’s most iconic consumer brands. After selling the company in 2015, however, Lowry wasn’t content to simply sail off into the sunset.

In his next act, he’s trying to revolutionize the way people think about dairy alternatives with Ripple Foods, a maker of pea-based protein beverages and foods. Ripple has gotten off to a fast start, having captured the attention of consumers, retailers, and investors — the company has pulled in $110 million in capital since 2014 — with an array of innovative and nutritious alt-dairy products such as milks, creamers and yogurts.

In an interview included in this episode, Lowry explored the development of both Method and Ripple and how lessons from the former factored into the foundation for the latter. He also shared his perspective on how the funding environment for CPG brands has changed, why it was important to hire a CEO early into Method’s life cycle, how the company attracted world-class designer Karim Rashid to its team, and how he manages work-life balance.

In this Episode

3:12: Adam Lowry, Co-Founder, Ripple Foods/Method Products — In a call with BevNET’s Ray Latif, Lowry explained how passion for environment led to the creation of Method, how the brand’s first meeting at Target didn’t go so well (the buyer gave Method “a snowball’s chance in hell”) and how the company persevered through constant challenges. He also discussed Ripple’s mission and its innovative technology, its potential interest in partnerships with large food companies, the brand’s edgy marketing initiatives, and why he believes that “raising money is not an indicator of success.”