The non-dairy milk in flavors Matcha, Turmeric, and Açai will be carried exclusively in Target stores in September 2019
BERKELEY, CA – September 12, 2019 – Ripple Foods, a leader in the plant-based, non-dairy food industry, is excited to announce the launch of its vibrant new product line, Superfoods Milk. Available in a 32 oz. bottle size in flavors Matcha, Turmeric, and Acai, Ripple Plant-Based Superfoods Milks combines the clean plant protein of Ripple Milk with the added functional benefit of high-quality superfood ingredients for a uniquely nutritious beverage experience. The new products will be available exclusively in Target stores through 2019, with additional retail expansion to come in 2020.
Each serving of Superfoods Milk contains 8 grams of high-quality plant-based protein and has a lightly sweetened, balanced taste that is perfect for drinking on its own or using in recipes. The plant-based Superfoods Milk line was developed in response to a growing consumer demand for beverages that tout both health benefits and functionality. According to Beverage Daily’s 2019 Beverage Trends1, plant-based products, colorful functional ingredients and globally-inspired flavors were all named as top trends for the year—and Ripple Superfoods Milk speaks to all of these trends.
The three Ripple Superfood flavors were thoughtfully crafted with distinct, vibrant ingredients, including: earthy, subtly sweet Matcha for clean, calm energy; golden Turmeric combined with warming chai spices; berry-forward Acai packed with antioxidants.
The launch of Superfoods Milk closely follows the announcement of the return of Ripple Creamy Yogurt Alternative; both products launched with Target as the lead retailer partner.
“We’re grateful to have had the support of Target to help us bring our newest products to a wide customer market,” said Adam Lowry, Co-Founder and Co-CEO of Ripple Foods. “Our line of core Ripple Milk launched with Target three years ago and has been a huge hit with Target guests. This line extension is a natural progression into offering even more highly functional, flavorful beverage options for our customers, and we’re excited for our fans to taste these new products.”
Ripple Superfood Milks are 100% vegan, and free from lactose, soy, nuts and gluten. Each serving has 6-7g of sugar, 8 grams of protein and 40% of the daily recommended amount of calcium.
About Ripple Foods
Berkeley-based Ripple Foods is a leader in developing innovative and delicious non-dairy products. Ripple products are powered by Ripptein, the purest plant protein on Earth. With plant-based products including Milks, Half & Half, Barista Style, Protein Shakes and Powders, Creamy Yogurt, and an 8-oz Kids’ Pack, Ripple is perfect for people who believe nourishing the body is the first step to nourishing the soul. Every Ripple product is natural and vegan – free of soy, lactose, dairy, gluten, GMOs, and carrageenans. Sustainably produced and using significantly less water than dairy and other alternatives, Ripple is built on the truth that even the smallest actions can have far-reaching impacts. Since its inception in 2016, Ripple has continued to revolutionize the dairy industry with leading technology processes. Ripple Foods is Dairy-Free, As it Should Be.